Bumble Confirms Post Featuring Serena Williams Will Air Through SuperBowl

Bumble affirmed that an innovative new advertising featuring their newest celebrity spouse Serena Williams will debut while in the first half of the SuperBowl.

According to AdWeek, Bumble teased a fresh campaign with all the football star, admitting which would coordinate with the SuperBowl, although it wasn’t obvious when they happened to be about to air an advertising through the video game, one of many most-watched yearly activities within the U.S. (and another really high priced advertisement purchases). Bumble has verified their particular first SuperBowl advertising will feature Serena Williams in addition to their new campaign “The Ball is in the woman legal.”

Bumble, a female-friendly matchmaking software, is actually serious about its female-empowerment mission. During the last few years, the brand features debuted offerings that attract especially to ladies, such as for instance partnering with Moxy Hotels to offer BumbleSpot – verified places where Bumble customers can satisfy for dates, profession marketing, or prospective brand-new relationships – in an effort to develop safe areas for ladies.

The advertisement with Williams will feature her surge to celeb, “not just as an expert playing tennis celebrity but as operator, role model, partner and mama,” per AdWeek. The spot was created by a mostly feminine group and guided by A.V. Rockwell, an award-winning screenwriter and manager whoever work tackles problems on competition and oppression.

The message for the advertising is always to encourage ladies to control unique stories, some thing Bumble has-been passionate about from the first of the internet older lesbian dating application, providing females the ability to really make the basic action.

In an intro video for all the SuperBowl advertisement, that may air February 3rd, Bumble offered a glimpse of what to expect.

“we are residing some sort of and society where people are needs to see in another way and needs to realize that we are equally strong and simply as wise and merely as smart and simply as businesslike as any kind of male these days,” Williams claims at the camera, which in turn pans to their serving a baseball in a clear court. “now it is the right time to appear and tell all of our tale the way it must be informed.”

AdWeek remarked that the female-forward Bumble advertising campaign is actually unusual for a SuperBowl, which will be such a male-dominated room, and more unlikely that a generally female group would develop this type of a SuperBowl advertising.

“There are so many women that are ready and eager [to be engaged when you look at the Super Bowl], and each and every woman included [in Bumble’s spot] had such enthusiasm,” Bumble primary brand officer Alexandra Williamson told AdWeek.

She continued to say: “People will see a different sort of part to Serena if this advertisement goes real time, and I would attribute that to an all-female team doing it.”